🚀

Launch Marketing Assets

Strategic guides for creators, parents, and marketing teams. Ready-to-use content, hooks, scripts, and asset requirements.

Marketing Asset Categories

📱

TikTok / Reels

• 8 video hooks
• 4 full scripts
• 60+ content ideas
• Monetization tips

📝

Email / Blog

• Parent testimonial templates
• Feature benefit copy
• Comparison content
• Educational value angle

📊

Paid Ads

• Ad copy templates
• Visual asset specs
• Target audience breakdown
• Geographic priorities (SA first)

🎬

Demo Videos

• 3-5 min ideal flow
• Story generation demo
• Reading coach walkthrough
• Parent benefit highlights

🖼️

Graphics Pack

• Social media cards
• Feature infographics
• Testimonial graphics
• CTA banners

📖

Investor Deck

• 10-slide structure
• Traction placeholders
• Affiliate growth story
• Financial model outline

Content Strategy Framework

🌍 Geographic Priority

Phase 1: South Africa

Focus on creators, homeschool communities, education influencers. Local languages if applicable. ZAR pricing emphasis.

Phase 2: English-speaking international

UK, US, Australia, Canada. Large creator base. USD/GBP pricing.

🎯 Audience Segments

Creators

TikTok, Instagram, YouTube, parenting bloggers. Affiliate earning angle. Revenue potential.

Parents

Reading confidence, educational value, screen time peace. Trust, testimonials, results.

Remaining Launch Asset Gaps

❌ Not Yet Created

◆ TikTok video templates (15s, 30s, 60s)
◆ Email sequence (5-email nurture)
◆ Landing page copy variants
◆ Paid ad creative (Facebook/Instagram/TikTok)
◆ PDF flyers (print + digital)
◆ Affiliate recruiter guide
◆ Press release template
◆ Referral incentive graphics

✓ Ready for Next Phase

✓ TikTok hooks & scripts (complete)
✓ Parent explainer strategy (complete)
✓ Asset requirement checklist (complete)
✓ Investor deck outline (complete)
✓ Demo flow sequence (complete)
✓ Affiliate landing page (live)
✓ Affiliate dashboard UX (polished)
✓ Creator onboarding guide (draft → final)